New in this year’s reports are eMarketer’s first-ever estimates of mobile vs. desktop spending on an industry-by-industry basis. eMarketer’s analysis found that mobile spending levels were roughly similar across industries, with virtually all sectors committing about one-third of spending to the mobile channel, but there were variations by industry. Retail, which was an early adopter of online advertising, appears to be taking a similarly aggressive path with mobile: The industry commits a larger share of digital dollars to mobile than any other sector. Read the rest at eMarketer.
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![Table - US Online Ad Spending By Industry & Channel US Online Ad Spending By Industry & Channel, 2014 [TABLE]](http://www.emarketer.com/images/chart_gifs/172001-173000/172142.gif)