![Share of Online Video Ad Views By Vertical, Q1 2014 [CHART]](https://www.marketingcharts.com/wp/wp-content/uploads/2014/05/FreeWheel-Share-of-Video-Ad-Views-by-Vertical-May2014.png "Chart - Share of Online Video Ad Views By Vertical")
CPG is the dominant advertising vertical, accounting for 30% of video ads viewed in Q1, ahead of retail (17%), which is otherwise the largest online advertising vertical. Separately, the report reveals a surge in authenticated viewing, which comprised 29% share of long-form video ad views for programmers in Q1, up from 7% share a year earlier. Finally, some video monetization trends continue unabated: completion rates are holding steady even as ad loads are increasing; 30-second spots are becoming more prominent (while the opposite occurs on TV); and live viewing (driven by sports content) is representing an ever-greater share of ad views. Source: FreeWheel
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