Data from Custora showed a similar trend, with social accounting for just 1% of US eCommerce orders in Q1 2014, tying display for the lowest share. Read the rest at eMarketer.
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![Table - Top Online Marketing Channels That Generated Orders Top Online Marketing Channels That Generated Orders, Q1 2013 & Q1 2014 [TABLE]](http://www.emarketer.com/images/chart_gifs/173001-174000/173297.gif)