![Effect Of Showrooming On Amount Of In-Store Retail Shopping, March 2014 [CHART]](http://www.emarketer.com/images/chart_gifs/172001-173000/172787.gif "Chart - Effect Of Showrooming On Amount Of In-Store Retail Shopping")
Consumers may be getting more comfortable with mCommerce, but that doesn’t mean in-store retail sales are suffering. In fact, when Gallup polled US consumers in March 2014, it found that, if anything, mobile technology had actually played a positive role when it came to driving in-person retail shopping.
Among US consumers polled, 22% said that mobile had increased their retail store trips, beating out those who said it decreased by 3 percentage points. But in the end, mobile hadn’t had too much of an influence on the amount of brick-and-mortar shopping by consumers. Read the rest at eMarketer.
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