![Black LGBT Online Activities, March 2014 [CHART]](http://www.emarketer.com/images/chart_gifs/172001-173000/172827.gif "Chart - Black LGBT Online Activities")
Black LGBT internet users showed a heavy preference toward Facebook actions compared with other digital activities, with the majority having “liked” a business on Facebook in the week leading up to polling. Clicking on a Facebook ad was the second most common digital activity among respondents, cited by 39%.
Possibly a result of their increase in LGBT digital media usage, those in the survey were more likely to click on a website banner ad on an LGBT website than advertising displayed on general websites or in mobile apps. Read the rest at eMarketer.
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