![Professional Activities Conducted On Social Media By UK Business Pros, January 2014 [CHART]](http://www.emarketer.com/images/chart_gifs/172001-173000/172712.gif "Chart - Professional Activities Conducted On Social Media By UK Business Pros")
A January 2014 study from LinkedIn conducted in partnership with Millward Brown Digital found that LinkedIn was the most trusted social channel among UK business professionals, with 72% of respondents considering it a “trustworthy source of professional content”—compared with 37% for Facebook and 30% for Twitter—and thus the top social site for profession-related content.
As a result of this trust, 69% of respondents took some sort of action after receiving professional content on LinkedIn, compared with around half for Facebook and Twitter. Read the rest at eMarketer.
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