![Global Mobile RTB Ad Volume Share By Content Category, Q4 2013 & Q1 2014 [CHART]](http://www.emarketer.com/images/chart_gifs/172001-173000/172660.gif "Chart - Global Mobile RTB Ad Volume Share By Content Category")
The entertainment and media industry is benefitting from the rise in mobile RTB ad spending. According to the data, the sector claimed 37% of total mobile RTB ad spending on the SMX platform worldwide in Q1 2014.
Among content categories, entertainment also ruled, growing its share of mobile RTB ad volume as a percentage of total mobile impressions served by Smaato worldwide by more than 46% between Q4 2013 and Q1 2014, from 26% to 38%. As a result of this increase, all other categories studied—social media, games, music, and communications and technology—lost share in traffic volume. Read the rest at eMarketer.
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