![Types Of Negative Social Posts About Companies, February 2014 [CHART]](http://www.emarketer.com/images/chart_gifs/170001-171000/170031.gif "Chart - Types Of Negative Social Posts About Companies")
Perhaps impressively, high levels of positive posts come even when nearly half of US marketing professionals are still missing a strategy for dealing with negative buzz, according to research from Social Media Marketing University (SMMU).
The same SMMU study also looked for the top source of such negative buzz, and it shouldn’t come as much of a surprise to marketers: Complaints about products and services comprised an outright majority of such social postings. Negativity from former employees, as a direct response to social content or from competitors were other top sources of trouble for brands on social media. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.