UK Online Video Viewing Share By Device, Q3 2012-Q3 2013 [TABLE]

UK Online Video Viewing Share By Device, Q3 2012-Q3 2013 [TABLE]

Data released in October 2013 by Decipher indicated that smartphones were accounting for a growing proportion of digital video viewing among the general UK population—up from 17% in Q3 2012 to 23% in Q3 2013. However, tablets saw their share increase from just 6% to 18% during the same timeframe.

The consumption of catch-up TV content, in particular, has been moving rapidly toward tablets. BBC iPlayer requests, for example, have overtaken mobile requests and are even approaching requests made from computers. Read the rest at eMarketer.

The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

Categories