Video-on-demand (VOD) isn’t a hit yet in France. In a November 2013 study conducted by BVA for Conseil supérieur de l’audiovisuel (CSA), just 10.3% of consumers said they watched VOD at least “sometimes.”
Meanwhile, an overwhelming majority—four in five respondents—never viewed VOD (that is, movies or series rented and watched on a TV, computer, tablet or smartphone). Read the rest at eMarketer.
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