How Select Europeans Watch TV, February 2014 [TABLE]

How Select Europeans Watch TV, February 2014 [TABLE]

A February 2014 survey by Ipsos OTX and Ipsos Global @dvisor found that just 15% of internet users in France typically watched television via VOD. However, this was actually the second most popular means of TV viewing, only trailing live TV—albeit with a huge percentage gap between the two.

Ipsos OTX/Ipsos Global @dvisor found that VOD adoption was higher in France than in most other countries in Europe studied. Great Britain was the only nation where watching TV via VOD was more popular, cited by one-quarter of internet users. Read the rest at eMarketer.

The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

Categories