![Local Purchases By Channel & Age Group, April 2014 [CHART]](https://www.marketingcharts.com/wp/wp-content/uploads/2014/04/BIAKelsey-Percentage-Local-Purchases-by-Channel-Age-Group-Apr2014.png "Chart - Local Purchases By Channel & Age Group")
Baby Boomers (55+) aren’t lagging on the digital front as much as they’re made out to be, says BIA/Kelsey, pointing out that almost half of the Baby Boomers and Seniors surveyed use their smartphones at least weekly for local shopping – although it should be noted that smartphone penetration is relatively low among older Americans. Despite some Boomers’ use of smartphones for shopping – which is mostly limited to search (66%) rather than applications (4%) – they estimate making 74% of their local purchases in-store. That compares to an average of 56% among the 18-34 bracket. Source: BIA/Kelsey
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