After growing by 3% in 2012, US advertising outlays inched up by 0.9% year-over-year in 2013 to reach $140.2 billion, according to the latest figures from Kantar Media. That registers as the 4th consecutive year of gains (which are not adjusted for inflation) and came in a year devoid of political and Olympic (P&O) spend. The data turns up some interesting trends: Kantar notes in particular that the market was “carried” by the largest advertisers, whose spending increased while the “long-tail” cut back. Read the rest at MarketingCharts.
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