Looking specifically at internet users in Great Britain, a study conducted in December 2013 by Ipsos MORI for TRUSTe found that the top reason for the increase in digital privacy concerns was “businesses sharing my personal information with other companies,” cited by 60%. Other concerns were related to companies tracking online behavior and location, as well as the privacy policies of social sites and search engines. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.