According to 2013 data from Visible Measures, branded video ad views worldwide totaled 19.04 billion between 2009 and the end of 2013. At 8.3 billion, views last year accounted for a huge chunk of this total—nearly 44%.
Last year, 78% of user-initiated views, or 6.5 billion, came from campaigns launched in 2013, but videos from 2009 to 2012 still generated the remaining 22%, with 3.8 billion views. As Visible Measures pointed out: “The percentage of views from old campaigns is a reminder that branded video lives forever.” Read the rest at eMarketer.
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