Radio continues to enjoy wide reach among Americans, and ad spending on the medium isn’t dropping off, according to the latest revenue report [PDF] from the Radio Advertising Bureau (RAB). The RAB reveals that ad spending in Q4 and for 2013 overall stayed flat from the respective year-earlier periods, a solid result given 2012′s influx of political spending. Not surprisingly, digital was the fastest-growing segment, up 16% for the year and offsetting spot’s 1% decline.
Digital’s surge is expected to continue, particularly as more Americans listen to online radio for greater lengths of time.
The only other radio segment to show growth in revenues in 2013 was off-air, up by 5% year-over-year and buoyed by an 11% hike in Q4. While network revenues grew by 7% in Q4, they were off by 4% for the year as a whole. The opposite was true for spot revenues, which dropped off more in Q4 (-3%) than in 2013 overall (-1%). Read the rest at MarketingCharts.
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