Influencer marketing, considered by some to be a buzzword, is proving to be a beneficial relationship for both the marketers doing it and the influencers who participate, according to a January 2014 study by Augure—which defined an influencer as someone who is able to mobilize opinions, creates reactions when talking about a specific topic, has a large audience or base of followers and has a high degree of participation in a conversation on a given subject.
Marketing professionals polled worldwide were most likely to collaborate with influencers when launching products or distributing content, cited by 76% and 57% of respondents, respectively. Read the rest at eMarketer.
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