Much of this opportunity lies in new tactics, specifically mobile and digital video, which have been revolutionized since the last time middle-tier borrowers were buying at 2014 levels.
At the start of the purchase path, mobile, tablet and video ads each laid claim to prompting 34% of buyers to start researching vehicles, according to a May 2013 survey from Google, Millward Brown Digital and Polk. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.