Having grown up in a digitally charged society, US teens rely on a plethora of devices to function in their everyday lives.
According to a November 2014 study by Edison Research, cellphones were the top device owned by US teen and millennial internet users, surpassing computer and radio ownership. Nearly all 12- to 34-year-olds owned mobile phones—80% of them being smartphones. Internet-connected game consoles were prevalent, with approximately seven out of 10 respondents owning one—a higher percentage than those who owned an MP3 player or a tablet. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.