Somewhat surprisingly, responsive design was the next-most popular tactic, used to some degree by 77% of respondents and considered an essential channel by 23%. That outpaced push messaging (65% and 21%, respectively) and mobile advertising (72% and 16%, respectively). SMS, meanwhile, sees relatively low uptake, with 58% of participants (which, Urban Airship reminds, came from the likes of Google, Adobe, LinkedIn and American Express) partaking to some degree and only 12% finding an essential component. Read the rest at MarketingCharts.
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