92% of American internet users report worrying about their privacy online at least sometimes, a figure that has remained consistent over the past couple of years, per recent research from TRUSTe conducted by Harris Interactive. Privacy concerns are on the rise across several popular online activities, though: 93% are at least sometimes worried when shopping online (up from 89% last year), and 9 in 10 harbor some concerns when banking online (up from 86%) and using social networks (up from 87%).
Not surprisingly, privacy concerns abound regarding mobile application use, with the 85% reporting some worries this year up 8 points from last year’s survey. Last year, research from Pew found that half of US teens had avoided an app based on privacy concerns. Read the rest at MarketingCharts.
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