Internet users are more concerned about their online privacy than ever before, according to December 2013 research conducted by Harris Interactive for data privacy management firm TRUSTe.
Overall, 92% of US internet users reported worrying about their privacy online, up slightly from 89% in January 2013. Further, 74% of respondents said they were more concerned about their privacy than they had been a year earlier—a number that was also up since 2013.
Nearly half of US internet users said they worried about online privacy at least “frequently,” with 45% reporting doing so “sometimes.” Read the rest at eMarketer.
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