Some marketers have speculated about the revelations surrounding government monitoring of digital communications, especially in the wake of Edward Snowden’s NSA-related releases, and whether advertiser use of digital data might suffer a negative backlash in public opinion as a result. But the TRUSTe findings suggested that even post-Snowden, internet users were more concerned about commercial usage of their data than they were about government monitoring. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.