The increased use of mobile by consumers is having a highly significant impact on a variety of digital marketing efforts, say company marketers responding to a study from Econsultancy and SEMPO. The study asked respondents to describe the impact of various trends and technologies on paid search, SEO, display, social media marketing, and email marketing: consumers’ mobile use topped the impact rankings across 4 of those areas. Read the rest at MarketingCharts.
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