Just over three-quarters of agencies (76%) have an external-facing company blog, and 58% expect their blogging activity to increase in 2014, the RSW/US survey of 150 senior level marketers and 170 marketing agency executives found.
Nearly half of the marketers/prospective clients surveyed (49%) say that they are indeed reading agency blogs, though the frequency varies: 19% read once per month on average, 16% once per week, and 14% more than once a week. Read the rest at Marketing Profs.
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