Just over three-quarters of agencies (76%) have an external-facing company blog, and 58% expect their blogging activity to increase in 2014, the RSW/US survey of 150 senior level marketers and 170 marketing agency executives found.
The blogs read most often are those that provide industry-specific insights. Marketers/prospective clients are less interested in broad opinions and posts about what’s happening within agencies. Read the rest at MarketingProfs.
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