Mobile Content Activities Of American Parents, August 2013 [TABLE]

Table - Mobile Content Activities Of American Parents

An earlier survey, also from Harris Interactive, reported similar penetration results comparing parents and nonparents. The poll also queried smartphone users about their content activities, and while the basics of calling and texting showed little variance between the two groups, other activities were generally more popular with parents.

Parents of children under 18 were 5 percentage points more likely than nonparents to use email on their smartphone, 12 points more likely to use social media as well as to purchase goods or services, and 9 points more likely to play games. Read the rest at eMarketer.

The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.