The figures include spending on paid advertising that appears on social sites, but do not include nonadvertising marketing expenses such as creation of social content or maintenance of brand pages.
Overall, social network ad spending is growing most quickly in the Middle East and Africa, though even in a relatively mature region like North America eMarketer expects solid double-digit growth over the next two years. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.