Tablets have reached far beyond the ranks of early adopters and into the hands of older mobile adults across mature markets, according to research from Deloitte.
July 2013 research across several mature markets found varying levels of tablet ownership among mobile phone users, ranging from just 12% in Japan to 53% in Singapore. But in most cases, a breakout of mobile users ages 55 and older were within 10 percentage points of the average rate of tablet ownership in their respective countries.
And in a few places—Japan, Finland and South Korea—tablet ownership among over-55s vs. the total population was at or almost at parity. In Singapore, it was even higher. Read the rest at eMarketer.
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