TV will continue to be the top recipient of ad investments through the end of the forecast period. Though expenditures are set to climb from $66.35 billion to $75.25 billion between 2013 and 2017, TV’s portion of total ad spending will drop from 38.7% to 37.9% during these years, as digital ad spending grows more quickly. In 2013, for the first time, spending by advertisers on television will have increased more slowly than total spending on paid media. Read the rest at eMarketer.
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