Which brands managed to take the most advantage of the burgeoning online video advertising space this year? A pair of new reports reveal the big winners this year: YouTube unveils this year’s Ads Leaderboard, while Unruly reveals the brands that scored the most shares of their ads. YouTube, recently forecast by eMarketer to generate $5.6 billion in ad revenues this year, puts Evian’s “baby & me” at the top of its leaderboard, which factors in paid views, organic views and audience retention when determining its rankings. Samsung, meanwhile, tops Unruly’s list.
The YouTube Ads Leaderboard tracks the most-viewed ads rather than branded content, measuring both paid and organic views. With more than 66 million views as of December 2, the Evian ad stood a significant distance from the second-placed ad, Dove’s “Real Beauty Sketches” (59.6 million) which also happened to be the most shared video ad of the year, according to Unruly. Read the rest at MarketingCharts.
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