Mobile and tablet video plays reached a new high of 15% share of all online video plays during Q3, more than double the share from a year earlier, reports Ooyala in its latest quarterly global video index. Along with the rapid rise of mobile video viewing, Ooyala’s data indicates that viewers are spending a significant proportion of their time with long-form content. So while data suggests that most mobile phone video views are of short-form content, the results surrounding actual time spent with video tends to paint a picture of a mobile viewer who is more comfortable with longer content. Read the rest at MarketingCharts.
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