The report also indicated that older gamers are more likely to find out about new games and hardware through means other than the obvious digital channels. Forty-four percent of respondents said they found such information through sources other than websites, while 38% named websites as a popular means of finding out about new games and gaming equipment. Ads were less effective, named by 27% of those polled, and only 20% of respondents said they tried games before purchasing them. Read the rest at eMarketer.
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