Instead, escapism (39%), social (23%), and shopping (12%)—the most popular functions among mothers glued to their mobiles, according to AOL—may be leading the charge. In September 2013, BabyCenter revealed that many activities related to such functions, such as using social media and looking at photos and videos, as well as those that helped mothers stay on top of the everyday—for example, checking the weather and managing productivity—surged in usage between 2011 and 2013. And US mothers’ smartphone activities didn’t stop with those categories. With the exception of sports and gaming, all activities saw a leap in usage, most likely due to the increasing amount of time mothers spend with their phones. Read the rest at eMarketer.
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