Many marketers are planning to increase spending next year across a variety of digital channels, ranging from content creation to social media, email marketing and display advertising, per results from a Webmarketing123 survey. Content creation (such as videos, webinars and white papers) ranks as a top area for increased spending among B2B respondents, with 69% saying they’ll hike these budgets next year. A slight majority of B2C marketers concur, echoing recent research from the Content Marketing Institute and MarketingProfs.
For B2C respondents, social media is a particularly popular area for increased spending, with 65% planning to increase their budgets next year. A healthy 56% of B2B marketers agree.
Other channels expecting to get a boost in budgets next year include email (47% B2B; 44% B2C), display (44% B2B; 48% B2C) and SEO (49% B2B; 42% B2C). Read the rest at MarketingCharts.
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