Email marketers have a variety of goals in mind when conducting their campaigns, ranging from selling products and services (62%) to generating leads (52%), driving site traffic (51%) and driving brand awareness (51%), according to a new report from ExactTarget. With respondents saying that the quality of their subscribers is as important as overall ROI when gauging their email program’s effectiveness, the study looks not only at the most popular subscriber growth tactics, but also at their perceived effectiveness in drawing high-quality subscribers. Read the rest at MarketingCharts.
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