Facebook continues to successfully shift to a mobile-oriented platform, with mobile monthly active users (MAUs – 874 million) now comprising almost three-quarters of total MAUs (~1.2 billion), and mobile ad revenue now at 49% of a growing total, according to the company’s latest earnings release. That 49% figure represents a dramatic rise from just 14% of revenues this time last year. Tempering these impressive figures is the now-widely-broadcast disclosure from Facebook that daily use by younger teens decreased between Q2 and Q3.
That confirms survey evidence that Facebook is losing its luster among the younger demographic: a recent survey from Piper Jaffray found that for the first time, it was not named by teens as their “most important” social network, surrendering that distinction to Twitter. Read the rest at MarketingCharts.
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