The automatization of ad buying continued to ramp up this year, as programmatic ad buying continued to draw increased spending. That’s according to an October 2013 report from MAGNA GLOBAL, which estimated that worldwide programmatic ad spending would hit $12 billion this year, with the US accounting for $7.5 billion of that.
MAGNA GLOBAL also projected that worldwide programmatic ad spending would leap to $32.6 billion by 2017, with spending in the US increasing to $16.9 billion. Read the rest at eMarketer.
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