Almost half of respondents saw increased competition that resulted in higher costs per click as the top obstacle they faced in carrying out PPC campaigns. Just over one-third named the lack of an effective PPC strategy as a major challenge, while one-third cited inadequate budgets. Meanwhile, fewer business and marketing professionals saw the use of multiple devices by consumers, the transition to enhanced campaigns and an excessive amount of PPC data as problems. Read the rest at eMarketer.
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