Almost 9 in 10 marketers believe that card-linked marketing (CLM) – advertising directly through consumers’ online and mobile banks statements with targeted cash-back offers based on purchase history – has benefits, says Cardlytics in new research. The most commonly-cited benefit of CLM is its ability to reach loyal customers (49%), per the study, with many also touting its ability to help consumers save money (47%) and to target offers based on consumer purchase history (45%).
Other benefits cited by respondents include increased sales for retailers (43%), better ability to target new customers (41%) and improved customer satisfaction due to more relevant ads (33%). Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.