Display-related advertising continue to be the second-largest format, accounting for 30% of revenues in H1, down from 33% a year earlier as display’s 9% year-over-year rise trailed the overall average. Display/banner ads comprised 19% of total revenues ($3.8 billion), while digital video inched up a point to 7% ($1.3 billion), followed in the display category by rich media (3%; $640 million) and sponsorships (2%; $351 million).
Classifieds (6%; $1.3 billion), lead generation (4%; $853 million), and email (0.4%; $78 million) continue see their share of the pie shrink. Read the rest at MarketingCharts.
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