Roughly 9 in 10 large companies believe that mobile solutions are “very important” or “important” in their industries, per a recent report from Syniverse. The study, which surveyed more than 400 senior-level executives from companies with more than 1,000 employees across 10 markets (primarily India and the US) – found that only one-quarter have already implemented a defined strategy, while another 48% are in the process of implementing one. Respondents indicated a variety of objectives for their strategies.
Most commonly, they are intending to improve the customer experience, with two-thirds of respondents indicating this to be a goal. Measuring this could prove to be a pain point, though, if attitudes from e-commerce executives are to be trusted: recent survey results from Econsultancy and Tealeaf suggest that only 30% of e-commerce execs rate their company’s ability to understand the mobile customer experience as excellent or good. Read the rest at MarketingCharts.
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