Global ad spending will rise 2.8% to more than half a trillion dollars in 2013, driven by continued adoption of digital devices and internet connectivity, according to eMarketer’s latest Global Media Intelligence Report, produced in collaboration with Starcom MediaVest Group.
Still, the global economy is in recovery mode, and while total media ad spending will be up this year, the rate of increase will not be particularly strong compared to last year’s 4.4% spending increase. In total, eMarketer estimates ad expenditures around the world will reach $517.10 billion this year. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.