LGBT Advertising Interaction Behavior By Gender, June 2013 [TABLE]

Table - LGBT Advertising Interaction Behavior By Gender

There was a fair amount of receptivity to advertising among LGBT consumers. About four out of 10 gays, lesbians and bisexual men and women had “liked” a business on Facebook. And 34% of these men and 27% of the women surveyed had clicked on a Facebook ad. Read the rest at eMarketer.

The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

Categories