The first third of the year proved to be a tough one for B2B print ad sales, per the latest Business Information Network (BIN) data from the Association of Business Media (ABM). After declining by 4.8% last year, total Q1 ad sales this year dropped by 6.2%, from $1.83 billion to $1.72 billion. The second quarter didn’t start much better, with sales falling by about 5.5% year-over-year.
Ad sales declined have been particularly pronounced in some industries. During the first quarter, for example, sales wer down by almost 20% year-over-year for the business, marketing and advertising (-19.97%), aviation, aerospace and military (19.75%) and electronic engineering (-19.62%) sectors. In fact, of the 22 sectors measured, only 7 posted increases. Only one sector – travel, business conventions and meetings – registered increases in ad sales throughout the first 4 months of the year. Read the rest at MarketingCharts.
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