As for which industries have seen the most success with their email marketing programs on desktop and mobile, the study found that the hospitality and travel industry led with the greatest share of mobile opens, perhaps reflective of the high incidence of mobile device ownership and on-the-go usage among avid travelers. But even though travel saw many mobile opens, performance on mobile was less than stellar. The industry garnered a 9.0% mobile click-to-open rate vs. a 20.4% desktop click-to-open rate. Read the rest at eMarketer.
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