With online and mobile now omnipresent in consumers’ shopping behavior, the key to creating a seamless customer experience and driving sales is reaching shoppers on any device or at any location, increasing inventory and pricing transparency, and providing more fulfillment options than ever before.
According to a June 2013 survey from Retail Systems Research (RSR), an aligned customer experience was the most important aspect of an omnichannel strategy for marketers worldwide, followed by more logistical tactics like inventory visibility and fulfillment. Read the rest at eMarketer.
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