Apple may be the top smartphone manufacturer in the US, but it’s far behind Samsung when it comes to sharing of its video ads. In a new white paper, Unruly notes that social video viewers exposed to tech campaigns display increased brand favorability, brand association, and likelihood to purchase, while revealing that since it began tracking video ad shares, Samsung has accounted for a dominant 52.4% of them in the smartphone market.
In the all-time share of voice rankings (smartphone-only), Nokia actually finishes second (17.2% share of shares, excuse the pun), followed by Apple (9.4%) BlackBerry (6.7%) and Google (3.3%). Read the rest at MarketingCharts.
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