TV is increasingly part of a multi-screen experience, vying for viewer attention in a sea of multitasking behavior. Now it appears that TV is competing with something beyond the usual suspects (email, social networking, internet browsing): more video. According to a new study [PDF] from Ericsson ConsumerLab, 1 in every 4 TV viewers surveyed across a range of countries is using a second screen to watch 2 or more programs, live events, or shows at the same time.
That wasn’t the most popular second-screen activity, of course, but it’s another indication of the growing influence of mobile devices on video viewing. Indeed, among a subset of countries, owners of the respective devices reported spending less time watching TV on a weekly basis, and more time using portable devices such as laptops, smartphones and tablets. Read the rest at MarketingCharts.
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