Comparing the share of clicks on PLAs vs. text ads, Marin Software found that while July saw a slight dropoff in clicks on the enhanced search ads, the overall trend seems to be toward more PLA clicks. PLAs took a 2.21% share of clicks in July 2013, still nearly double the 1.15% share PLAs garnered in the previous July.
The holiday shopping season seems to be when the greatest percentage of spending outlays go toward PLAs compared with text ads. Read the rest at eMarketer.
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